To beat thy Face, or to not beat thy face?
That is the question… in terms of makeup of course!!!!
Beat. Slay. Dust. Snatched. Wacked.
So many silly terms but they all mean the same thing. The beauty industry has always been a prominent entity. With so many new innovations to keep women “beautiful” and “young”, why wouldn’t it be, especially when that’s how society defines the woman’s “quality”? Somewhere around 2012 makeup changed and would never be the same, it was a new era. It became every girls fascination. YouTubers flooded the scene with how-to’s and Pinterest was swamped with women searching for the perfect makeup and ensemble idea. New techniques, gizmos, gadgets, and tools were all the rave.
With over 20 shades of brown, from pale cream to golden honey to deep mocha, you would think that there’d be a foundation for every woman but sadly this hasn’t been the case. So many women of color have been wearing the wrong shade of foundations simply due to the fact that their skin shade isn’t offered. Imagine, you being darker skinned having to settle to wear a toffee shade of makeup…the agony! Did you know that more cosmetic brands are just NOW (in 2016) catering to women of color? I guess after drops in sales, complaints of brands having only basic colors offered for the, more fair-skinned counterparts, and the false advertising of “dark cocoa” swatches that were actually caramel colors were drastic enough for brands like L’Oreal and Cover Girl to launch lines of foundations and concealers for the darker skinned women such as the Queen line for Cover Girl, backed by ambassadors like Queen Latifah.
As a woman, we make due with what we have, whether that means creating a concoction mix of powders and liquids to get the best look possible or simply starting our own cosmetic line, it gets handled. A perfect smooth canvas with the right dewy effect, a flawless contour, sexy highlights, lashes for days, and thick, “on-fleek” brows painted by “the gawds” themselves are THEE only way to go.
But, why are women receiving backlash for their newfound love for their artistic expression that is makeup?
Men AND women have given makeup wearers a piece of their mind through social media memes and other postings. From Love and Hip Hop to today’s rap music to the everyday coworker, men have expressed their admiration and hatred for makeup, all the same. They love how it looks on a woman and how it enhances her features when it’s nicely and subtly done, but they fear for when she takes off the painted face because the transformations that makeup has done for some is absolutely astounding…
Now, some makeovers will leave others in total shock but nonetheless…we don’t criticize men for wanting to play sports, getting drunk with buddies, or rolling in the dirt among other things. Why is a woman’s hobby and interest up for debate and critique? In addition to the man’s judgment, of course we have the “one’s who do and one’s who don’t”…everything isn’t for everybody, but is that a reason to condemn the counterpart? Some women who don’t wear makeup actually attack those that do with scowls, a turned up nose, and such comments like “why do you have to wakeup and put on makeup everyday, I’m beautiful enough to go bare” and “I bet if they didn’t have that makeup on they wouldn’t get that attention” and “it’s 12 in the afternoon, where are you going with all that makeup”. Girls will be girls, right, but those who like makeup should be able to wear it freely whenever, however, and wherever they want to wear it. How does my wearing of makeup make you feel any type of way? If you love to be natural and show off beautiful radiant skin, then you should feel so empowered to do so, happily. But, as women should we not high five one another and give a compliment when we look good, makeup or natural? I bet if those bashers of makeup-wearers knew how to do their makeup like the ones they critique, they’d possibly love it too.
…And then there were the abusers of makeup. Everything in moderation, less is more! The “gawds” want you to be on fleek…*Forever*. Take some time and check off your list…
- Define your skin type; oily, dry, combination-important for selection of foundation and concealer brand and variety
- Get matched with the correct foundation and concealer
- Research and invest in a decent quality of makeup
- Get the right types of quality brushes for the job AND clean them regularly.
- Define your style and find eye shadows, liners, highlight, lip colors to compliment you and your skin tone.
- Stay trendy and in the know-Amy Winehouse eyeliner isn’t popping right now
- Consult with a professional for tips and suggestions
- When applying makeup, try to utilize various lighting to be sure of the quality
- If you’re face feels heavy and a bit tacky by the touch, chances are you’ve applied too much
As cliché as the makeup tutorials are becoming, they are such a FREE and helpful tool to learn and practice doing makeup, from everyday casual makeup to special night out looks. Makeup seminars are so costly, running about $50-$500 a session, depending on the artist or brand and the location. If you do choose to go to a seminar for some extra helpful lessons, MAC has some classes that are held every so often for about $100 a session at various locations.
Visit Ulta lately? Well, it’s only every woman’s Wal-Mart for makeup…THEY HAVE EVERYTHING. From contour kits, brow kits, foundations, eye shadow pallets, face cleansers, and hair nurturing products you can find everything you need and even more that you don’t need but will most likely find a use for. Upon your venture, try not to get swept up in the hype. Anastasia Beverly Hills, NYX, Naked, MAC, NARS, and Urban Decay are all great brands that cater to their customers, but it’s not the end all be all for beauty buys. Eyeliner doesn’t need to cost you $40 nor does foundation need to run you $98. Though, some may argue that it’s so worth it, it’s worth the exploration of different brands to find what works best for you and your pockets. Natural and organic products are the new “thing”. In fact many popular brands have been noted to have lead and other chemicals in their products which has fueled other brands to produce items that are harmless if ingested, not tested on animals, various flavors, and crazy cool colors. I argue, some products are worth spending the extra bucks on while others can be simply bought at the local Walgreens for pocket change.
Makeup has given women all over the world of all ages the confidence and self-esteem they’ve always wanted. Whether it be for a special occasion or an everyday activity they love to indulge in, it’s okay to wear makeup. If you’re good at doing makeup, you may want to start video tutorials, start a small business, become the campus go-to makeup guru, or even come up with new trendy looks. Retail therapy has taken a back seat to makeup rehab, it’s how we express ourselves and possibly even relieve stress. Who doesn’t feel better after knowing they look good.
And for those that have sooooo much to say…. BOY BYE
We’ve all had our ups and downs, trials and errors with makeup. Starting out, why didn’t our friends tell us our eyebrows were too boxy and too dark? Why didn’t anyone tell us our foundation didn’t match? Nonetheless, just thankful for the glow up!!!
Do you love makeup? Are you one of those makeup bashers? Is it wrong to wear it everyday?
Here’s one youtuber that does a great job displaying her makeup routine. Beginner, intermediate, expert or simply a lover for makeup… indulge!